The Sales & Marketing department was embarked on a transformation journey from a CSD to LRB organization to accommodate the complexity and scale that comes with the expansion of the industry. This change was also required to match the overall trade’s evolution into distinct modern and traditional trade segments.

Responding to the fast growing market requirements are more than 2.500 employees within the company along with a fleet comprising of more than 900 equipped vehicles for product transport & delivery to all areas of franchise territories. In addition, more than 3550 units of self-service (Vending) machines have been installed at different strategic places to provide consumers with Pepsi Cola beverage products at all times.

Aggressive marketing strategies were defined and personnel training implemented to bolster efficient performance. Over the years, we’ve developed & maintained excellent relations with our customers and today we have a network of over 24,000 outlets selling our products.

All these efforts resulted in milestone business growth, which propelled the company to international distinction and a leading position in the beverage market within the region.